When creating a baby or child related Logo Design it is very important to keep in mind the target market. Even though some of the services or products are aimed directly at the children, in most cases, especially for baby services and products, the target audience is the "parents".
The colors used in baby and child related logo designs have to be bright and happy. For example "Booya Babies" logo above has a very nice and simple baby illustration and used yello, red and blue to bring out a bright and happy message. The illustration is also quite cute. In this case it is not apparent what the company does when looking at the logo.
The message the client wants to give out for a baby or child related logo design is very important. This can be seen in the "Hip Baby" logo design. Even though the company name has the word "baby" in it, the client did not want to see any images of babies in the logo. They wanted to come across as a company that specializes in clothing first and foremost and the issue of babies was secondary.

















