is-logo-a-graphic

Is A Logo Just A Graphic?

When I started Logo Design Works back in the spring of 1998, a logo design was more or less just a graphic that was used to represent a company. At least for small businesses. Larger companies - read Fortune 5000 - perhaps went beyond the graphic and had branding methodologies being utilized to come Read more [...]
brand-crisis

How Not to Manage a Brand Crisis

All brands falter now and again. It depends on the mistake, but most negative situations can still be salvaged. Sometimes, however, a business compounds the errors and turns an entirely recoverable problem into a death spiral. Unchecked, these additional errors could lead to lawsuits, a bad image, or Read more [...]