The primary task of logo is to render brand recognition to the company it represents. As such the text based logos do the maximum justice to the start up companies by giving them a unique identity of their own. Does that mean we should avoid the symbolic logos altogether? Not actually—-the symbolic logos also have their own role to play, but elsewhere.

Let’s check the benefits of symbolic logos.

Before weighing up the pros and cons of the use of symbols in logo, let’s just try to understand the function of a good logo. Logo is the focal point of the company’s marketing strategy. It doesn’t matter how good your product is; it will fail miserably in the market, if customers can not distinguish it in the crowds of hundreds of similar other product. It is the task of the marketing team to send across this message of uniqueness to the customers and product logo plays a key role in creating this unique identity.

Thus a good logo is one that helps your customers to quickly identify your products. Just try to recall, what happens when you are in a grocery store and shopping in hurry—your hurried eyes search for the familiar symbols that are associated with your everyday life like that of a Kellogg’s signature or Nestle sign. This is the work of a good logo—they help the customers to reach the product.

Let’s see whether the symbolic logos serve this purpose.

The symbolic logos represent unique design that is associated with a particular organization sans any text. The symbol only logos are hard to find in the corporate world, yet some of them have created history—just try to recall, Apple computer’s apple and the swoosh of Nike.

In case of symbolic logos, it is the symbol that communicates the message all by itself. In case of misinterpretation of the message, the fate of the company would suffer. However, the classic symbolic icons such as arch shaped yellow M of the McDonald or the small swoosh of Nike have emerged as powerful logos over the years. But there is a long history of marketing efforts behind them to associate these symbols with the particular company.

The problem is: start up companies can not afford these expensive marketing campaigns. For the small or start up businesses, it is the logo that gives recognition to the brand, not the brand name that makes the logo famous.

So here we get the answer to our first question: the symbolic logos do have their efficacy, but for the companies that have already established their business identity in their respective fields.

At the same time, we can not ignore the fact that symbols have great visual impact. So the solution lies in combining text with symbol to get the desired effect. These text-symbol combinations conjure up a unique personality that makes it easier to remember the product and its manufacturer.

The vibrant NBC logo with a colorful peacock or the Puma logo incorporating the image of a jumping puma are the good examples of this phenomenon, where text with a distinct symbol confers the logo a unique personality. This design approach has the capability of creating immortal characters.

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If you happen to hold interest in the field of logo designing, you must have heard of the term “vector graphics“. The modern logo designing is hugely dependent on this hi tech logo designing solution. Let’s discuss about the basic features of this amazing technique of modern graphic design.

What are vector graphics?

If you are so perfectionist that you want your logo image to come with mathematic precision, you have to take help of vector graphics. It is a software program that is designed specifically for illustration and helps to draw lines as a sum total of various small points. A small number of points are there to connect the control points and these particular points are called Bezier curves.

The beneficial features of vector graphics:

* For a razor sharp precision and high quality graphics, designers prefer the vector graphic program. The images created with Vector look fabulous on monitors because of the high resolution. As a result, when you print the graphics created with Vector, they give you better printouts than the images created with other techniques like bitmap.

* Again, with the vector graphics you can resize the graphics more easily. You can reproduce in any size the image quality will remain same. However, the small errors of drawing may become visible if the image is enlarged too much.

* While in bitmap image system, the images are stored in pixilated forms as thousands of different colored dots, the vector images are stored as Bezier curves and points. Thus in case you draw a green triangle in vector graphics, it will memorize only the 3 pixel points of the triangle and assign the color in the field between these points. Thus vector graphics is very memory efficient system. The vector graphics images can be stored in EPS-file format and the file sizes are remarkably small. They can also be stored in ai or cdr file formats.

* The vector graphics are compatible with such vector based software as Corel Draw or Adobe Illustrator. One vector format that is fast becoming popular on the Internet because of its user-friendly features is Macromedia Flash.

* The vector graphics are also the basis of any 3D program. It is easy to use—you can scrawl up any shape or scribble down any font or change any color with vector graphics.

There are two reasons why the modern logo designers can not do without vector graphics:

* The modern logos are destined to appear on all types of promotional projects—starting from websites to the bodies of company vehicles. As such nothing can reproduce the company logo in so many sizes without compromising on the quality as vector graphics can.

* The modern logo philosophy revolves round creating simple yet alluring logos without the use of complex details or too many colors. As such, it is the vector program that can give you the best up to date solution in professional logo designing.

Read about the difference between raster and vector graphics

The recent trend in the consumer psyche is that: they developed a tendency of judging the product quality on the basis of the quality of the advertisement. In other words, the consumers’ decisions are largely influenced by how well the company has been able to advertise the product.

And at the center of every advertising campaign are the company logos. Logos give a product a larger recognition. You need just a glimpse of the whole or part of the logo to know that it is your favorite product and here lies the strength of a logo it makes any product or company instantly recognizable across the world.

Just like we dress up differently for different occasions, different kinds of logos are generated for different industries. Just like it looks odd to show up in the office in a Bermuda and sleeveless T-shirt, it looks ridiculous to design a software company logo with the fonts used in say in Disney’s logo.

The logos must fit into their industry specific personality. As for hi tech logos, mostly used in the IT and electronic industry, they must be chic enough to represent the dynamic character of the industry, at the same time conservative enough to create the image of performance oriented serious player.

How to combine these apparently contradictory elements? Let’s look at some of the world’s most adored hi tech logo designs to see how they fulfilled this task.

IBM, Microsoft, Sony, Philips, LG, Canon - all these logos have one thing in common. All of them display company names in distinct writing style. Despite their simplicity and same design approach, all of them are markedly different from each other to create separate identity for their respective companies.

Each logo has a personality of its own and this is the result of research and great deal of creative brain storming.

All these logos have apparently ordinary typeface, but they are assembled in a way, that they stand out as unique in the world. The IBM’s famous stripes, the nick in the ”o” in Microsoft logo, the unique C and slightly angular looks of A and O in Canon logo—-all these set these simple logos apart from the others. It is these twists that make them easily recognizable.

One of the biggest qualities of these hi tech logos are: they come with an air of timelessness. They point out the difference between style and fashion. Fashion is created to be replaced by another wave of trend, but an inimitable style is never overshadowed by any fashion trend. The hi-tech logos have distinct style of their own and that is why they have a classic flavor about them.

This is where, the hi-tech logos sparks off interest of a serious learner in the field of logo designing.

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Internet is a great place for finding things. Just inform the search engine about your query and it will present before you hundreds of options. No matter whether you are looking for safety pin or elephant - the internet can tell you just where to look for them.

Though not as difficult as searching for a real elephant, spotting the right logo design firm is not an easy task either. Internet can prove to be a gold mine for first time clients if they follow certain rules of the thumb in their search for a suitable logo designer.

There are certain points to consider that may save you from getting duped by unscrupulous or unprofessional business establishments.

* The first thing you should look for is the contact address or number of the company. If the website lacks such information, or if you are unable to contact the company in given number, don’t enter into business with it.

* Also refer to the logo design portfolio page of the firm’s website. Each firm has a unique style of work. If you don’t like the style, then don’t approach them. Contact a company whose design samples you like and think that they are in sync with the spirit of your business.

* Good logo designing firms always publish their clients’ testimonials. You can crosscheck with the previous companies with regard to their impression about the firm.

* Before making any commitment, make sure whether the firm is offering you the custom designed logo or they are creating it from an existing template? Custom logos cost more; so make sure you get what you pay for.

* Another point to consider is the process followed by the designing firm: what time they will take to deliver the first lot of designs? How many revisions are included in the contract and how much they will charge if more revisions are required? Try to avoid all sorts of hidden cost by making these points clear beforehand.

* Make sure of the copyright issues. A logo is meant to be used for varied purposes and for that you have to own it completely. Many firms retain the right of the source material and this may land you into trouble when you go to use the logo in the places other than company brochure or business cards.

* Also make sure, the firm you have contacted is a logo designing firm in the true sense of the term. There are many printing companies that offer logo designing services. Make sure that you are working with the right professionals; go to the profile page of company’s website to know whose hands you trust your project into. For example even NetworkSolutions, a hosting company, is offering cheap logo design services these days.

* There are certain technical questions to consider: make it clear beforehand as to what format and what file type will be used to deliver the final product. Also make sure the type of press that will be used for your project. For high quality deliverance, the use of traditional offset press is required.

Lastly, don’t get lured by the abnormally cheap logos are the result of great deal of research as well as huge creative brain storming and these have their prices. So stay away from the firms that offer quotes which sound too good to be true.

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Travel Company Logos

vary as the nature of the business varies. It is the particular business carried out that is represented by the logo of a business. The logos of religious institutions, medical logos, University establishments logos, fashion-related organization logos etc. all serve as representatives of the particular concerns to which they are associated with. The travel logos are also usually created keeping-in with the spirit of traveling or the place of travel.

Special considerations are made while creating traveling related logos with respect to the following:

* Logo Color - The particular places of travel with which the travel companies deal is usually reflected in the colors chosen for their logos. There may be a travel agency that is associated with traveling around some desert related place.

Such a concern may make use of colors such as sandy brown in its logo. Again, a travel agency that deals with arranging tours to islands of interest may use green or aqua color for its logo.

* Logo Fonts - The fonts used for travel logo designing also differ according to the variation in temperament of the places dealt with. Logos related with fancy places like New York might have a fancy font while those related with some formal place tend to display formal fonts.

* Logo Design - The designing of the travel logo making use of colors and fonts is also pursued keeping-in with the nature of the place of travel in question. If the travel concern relates to a place where there is lush greenery all around then this will be represented by trees etc. in the logo.

Similarly, in case it relates to a place associated with surfing then the images of boats with sails etc. will find a place in the logo. There are no impositions placed and designing of logos can be accomplished as per the designer’s imagination.

* Logo Style - The styling of colors, fonts and designing accomplished is very important. This too is usually set depending on the place of travel that the travel agency or travel related business concern relates to.

It is by keeping the above mentioned points in mind that a suitable travel logo design can be set up. You need to remember that while designing travel logos you need to make use of imagination to a great extent.

The feelings and images that your mind conjures at the mention of a particular place of travel are to be reflected in the travel logo designed.

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