Word processors and spreadsheet or presentation applications, although suitable for creating files for office or Internet use, are not recommended for creating digital art for print. Microsoft Office applications are included in this group. In some cases, however, such files may be converted so as to enable use.

Here are 2 examples of an image when magnified or scaled up. You will notice the difference in clarity. The mascot below was designed by Logo Design Works for a client.

Vector Graphics typically are generated using drawing or illustration programs (e.g., Adobe Illustrator) and are composed of mathematically-defined geometric shapes—lines, objects and fills. Since vectors entail both magnitude and direction, vector elements thus are comprised of line segments whose length represents magnitude and whose orientation in space represents direction.

Vector graphics usually are easily modified within the creating application and generally are not affected detrimentally by scaling (enlarging or reducing their size). Because vector elements are mathematically-defined, scaling simply requires modification of their mathematical locations. However, vector files do not support photographic imagery well and often can be problematic for cross-platform exchange. Vector graphics typically are saved as EPS format.

Raster Images are produced by digital image capture devices: digital scanners or digital cameras, or by pixel editing programs (e.g., Adobe Photoshop). Raster images are composed of a matrix (grid) or bitmap of digital picture elements (pixels). Pixels are squares or rectangles described as black, white, gray or color. Raster images typically are saved as TIFF format, but can be saved as EPS as well.

Whereas conversion from vector to raster is easily accomplished, raster conversion to vector is much more difficult (and often is not possible). Raster images typically are easily shared across various platforms, but can be more difficult than vector graphics to modify. As well, raster graphics are impacted by scaling.

It is really tough to put your trust in an online company and hope they come up with the right logo design for your company. So we decided to put together a small list of 5 things you should know about before choosing a logo design company. This is more like a check list that would help you evaluate a logo design company before engaging their services.

#1: Does the company have an impressive and exhaustive portfolio?

Most of the time logo design companies that you find online are run by one or two individuals who design logos as a part time vocation while keeping regular day jobs. Such companies have a very limited portfolio. Since this is a part time thing they do, it is likely that full professional attention is not given to your project.

Make sure you check the portfolio thoroughly.

#2: Are the rates too good to be true?

A lot of logo design companies online charge so little that it is really ridiculous. Logo designing is a skill that takes time and talent. It is unlike any other type of graphic design. The designer is essentially creating your company identity, which means that they need to understand how corporate identities work, what kind of messages they need to give out with the logo and the industry their client is in etc. This level of knowledge, experience and skills costs time and effort.

If some one is offering to design your logo for $50 or less, think how much effort they will put into getting the right image for the right price for you?

If a company is offering professional designers with multiple concepts and unlimited revisions for as little as $50 then it makes one think how the designer is able to apply his creativity and years of experience (if he/she has any) to the project for such a small fee?

Yes, agreed. We also have a very budget oriented option - Bronze Package - for $197. However if you look carefully at the package details you will see that we only offer 3 concepts and 3 rounds of revisions. Furthermore the level of illustration we offer in the Basic package is limited. Full illustrative logo designs require the Professional package to be selected.

Then who is this Basic package for? It is for clients who are in a hurry and are looking for an affordable and quick start to their corporate identity. They are probably not looking for a comprehensive design solution at this point in time. Perhaps all they need now is get a professionally designed logo to start marketing their company effectively.

#3: Can you contact the logo designer directly?

Many companies online either do not have a direct phone line or would not allow their customers to speak to the designer directly. They usually have people called “account managers” who deal with the clients and act as intermediaries between the client and the designers. They most likely employ freelance designers. If you can not pick up the phone and talk to your designer then how can you make sure your designer understands what you want both in terms of concepts and changes and revisions?

Make sure to talk to a real logo designer before committing your project.

#4: Does the logo design company have a physical address?

A lot of the online logo design companies do not post their physical address on their websites. This is a warning signal. They usually have an email form that you can use to contact them. Other times they would just have a voice mail system set up and they promise to return your call. A genuine company should show their company address on their website. Membership with the local BBB is a good indication of the company’s authenticity.

Verify the address of the company before engaging their services.

#5: Does the company have a refund policy?

A company that offers 100% or at least a part refund of the fees shows that they care about the customer and are confident of their ability to deliver on their promises. The company is willing to shift all the risk associated with buying online away from the customer and on to themselves. That shows commitment and confidence in their services.

Since the creative field is very subjective, a customer must have the option to ask for their money back if the company does not look like they can stand up to the challenge of high quality designs and creativity.

Make sure there is some kind of a refund guarantee before buying a service.Make sure you don’t sign up with a company that refuses to issue refunds.

At the end of the day it is really important that you engage the right logo design company to create your corporate identity. After all it is not every day that get your identity created. Your logo should last at least a couple of years before it has to be updated.

It would be a waste of time and money if you realized your logo was not right for you after you had put effort into making signs or stationery etc and had to get it done all over again.

Another issue you need to be aware of is to make sure you do NOT get designs that have been copied from other company logos or created using clip-art.

If you have any questions on this article or the process of logo design please call us toll free on 866.237.5973 or on our regular line at 614.917.2177 and one of our designers would be happy to talk to you.

Your church logo design is the foundation of how your church is recognized. You want your church logo design to encompass both your beliefs and professionalism.

Depending upon which part of the country you live in, you may require that the church logo design is completely unique so that it will stand out amongst all of the other church logo designs.

Typical church and religious logo designs tend to portray their religion through crosses and light imagery. Church logo design also tends to incorporate text that is of a traditional and professional manner. Your identity should communicate to your target audience.

The church logo design should be a symbol of your church and represent the church’s personality. Is your church warm and inviting or is it fun and creative?

These aspects can be easily portrayed through your church logo design. You want your church logo design to communicate what your church believes in and how your church portrays its beliefs.

Church logo designs can be fun and use a variety of colors. They can portray that going to your church is fun and creative. Fun church logo designs invite people of all ages to attend.

They especially attract the younger generations and encourage them to attend a fun and creative church environment. More traditional and straightforward church logo designs will attract the older generation.

They still want to have a good time at church while they learn about God’s word, but they also want the church to represent tradition and traditional beliefs. Using classic style fonts and similar colors will achieve a traditional church logo design.

Church logo design is also a great way to re-brand your church. Are you building a new chapel or an addition to the church and you want to represent the church’s new look?

You may want to revamp the original church logo design to represent this new change and new look for the future.

You want to make your church stand out from the crowd and you want the church logo design to make the public aware of your presence.

Your church logo design will allow people to recognize and remember your church. Your church will soon recognize the logo design and will feel as though they are a part of it.

The church logo design is the image that the community will view your church by and you want it to be unique, original, and professional.

Paint Mechanic Logo Design

Located in North Shields in the UK, Paint Mechanic Car Body Shop is a new business involved in “Smart repairs” mobile auto paint repairs, bumper scuffs, dents, scratches and small accident damage - Taking the bodyshop to the customer and claim that jobs are usually completed in one day at 75% cheaper than traditional body shops.

Logo Design Category and Style

Car Mechanic Logo Designs and Illustrative Logo Design

Target Market

Private car owners, lease companies, car & van hire companies, garages, car sales[used & new] located in and around North Shields

Client Requirement

The client wanted to see a simply logo with a simply shape of a car and in 2 or 3 colors (nice pastel colors) with some kind of gradient.

Final Logo Design Concept

We created a stylized illustration of a high performance car to make a high performance logo design. Given a subtle gradient not only shows the blending of color but also conveys a sense of motion and energy. After this we also created matching stationery design for this client.

Matching Business Card Design

Event Management Logo Design for Enrich Events Company

Located in West London, UK, Enrich Events is a new event management and planning company. The name of the company comes from a play on the client’s name: N. Richardson. They concentrate on creating beautiful private parties: weddings, summer parties, product launches, bar/bat mitzvahs and specialise in top end children’s parties.

Not your average balloons and clowns but different from the norm i.e. we recently organised a 12 year old party who wanted to have a cocktail party…so she got a mocktail party. All children dressed up and served as adults.

They handle the whole event package from initial concept to the execution. Enrich Events is sophisticated, pays particular attention to detail and They actually listen to their clients unlike their competitors. They make sure that the client decides every aspect of their special day…for a fair and honest price.

Category & Style

Media & Entertainment Logo Design by Logo Design Works | Text Based Logo Design

Target Market

They were looking to attract wealthy, sophisticated people who may not have the time/resources/energy to plan their own events and therefore outsource it to Enrich Events. They were looking to target chic parents who want the very best for their children.

They also want to target individuals who want to Enrich their lives with one of my events. Their clients are predominantly in the London area but they will be looking for a strong identity to take across to the USA within the next few months. Their clients will be choosing the company predominantly online but through leaflets and promotion also once a strong logo has been created.

Client Requirement

The client wanted a logo that was subtle, sophisticated but effective.

Final Logo Design Concept

We came with a number of logo concepts from which the client selected this logo as the final concept. It is very simply, elegant and fit the client’s target market perfectly.