In running your online business, there are many ways to improve your conversion rates. You can hire experienced copywriters, offer freebies, add audio, and many other tactics. But do you know that adding a simple logo can help improve your conversion rates? Using Security logos…
Among thousands (if not millions) of logo designs created around the globe, it’s very strange that the CIA has based its “War on Terrorism” logo on Ghostbusters, a popular animated series in the 80s about ghost hunters. Dubbed as the “Terrorist Buster” logo, it failed…
As the web becomes more and more a part of both our personal and business lives, business people and marketing professionals have turned towards web surveys to do research, plan projects, get feedback and develop new products and services. The emergence of excellent web survey…
Risk is an essential part of running a business. It can make your dreams come true but it can also shatter it if you are not careful. A new study shows that successful entrepreneurs are more likely to take risks. Some 60 per cent of…
After 55 years in the hotel industry, Holiday Inn has decided to refresh its outdated image by launching a new logo for its 3,000 hotels around the world. To show how committed they are in this remarkable initiative, the mother company InterContinental Hotels Group (IHG)…
