Logo Design Blog

Sony BMG and MTV Online Guilty for Using Fake Louis Vuitton Logo

Using a counterfeit logo even for less than 2 seconds can cost your business thousands of dollars. Just ask Sony BMG and MTV Online. Annoyed from seeing its famous logo design used in many fake bags and other accessories, luxury goods maker Louis Vuitton has charged the controversial artist Britney Spears for using a pink Vuitton-upholstered [...]

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Confusion Between Logo Design and Branding

There are still some entrepreneurs who mistake their logo and web design as their branding strategy. That’s why some tend to spend so much money just in re-branding and creating a new logo. At the end of the day, they will realize it did not make any difference at all. Keep in mind, your logo is [...]

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Star Wars Logo Very Fascist?

According to a blog post by John Brownlee, the logo design of George Lucas’ Star Wars was inspired by Joseph Goebbels, the notorious Nazi propaganda minister and one of the closest friends of Adolf Hitler. In the autobiography by Suzy Rice, the logo designer of the original Star Wars, she recounted that George Lucas asked for [...]

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The Rise of Green Branding

Going green or being eco-friendly is a rising business trend today. Thanks to the compassion and passion of the late BodyShop founder, Anita Roddick, many companies, big and small, are venturing to this direction. But how important is green branding in your business? Lee Daley, chairman and chief executive of a famous advertising company Saatchi & [...]

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The Importance of Eye Tracking to Your Web Design

Eye tracking, the process of measuring eye movements to test how people read websites, is not a new concept. More importantly, the results of these tests provided a strong guideline for a creative and effective Web design. Unfortunately, many Web sites have either failed to understand this concept or ignored it for the sake of creativity. [...]

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