Logo Design Blog

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Midland’s “Brilliant” City Logo

The city of Midland, Michigan has unveiled its new logo design to build a consistent, energetic and strong brand identity to help attract business investors, professional workers and tourists. This fresh city logo features the name of “Midland” in all capital letters, a set of…


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Citi Field Logo Unveiled

Citi Field, the new world-class 45,000-seat stadium and official home of Major League Baseball team New York Mets, has unveiled its official logo in preparation for the grand opening in early 2009. Based on the partnership signed by both parties, this will be the official…


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Killeen City Unveils New Logo to Improve its Scruffy Image

A new logo design was developed for Killeen City, Texas to attract new visitors, businesses and new residents as well as enhance its overall brand image. Unfortunately, the city was portrayed in a Washington Post article in 2004 as “a scruffy (military) town of tattoo…


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New Orange County Logo a Rip-off of ‘The O.C.’

Orange County has launched its new county logo design as part of its wide-ranging efforts to attract more visitors to the region and enhance its brand image. However, the public immediately saw its resemblance to the smash-hit TV drama series “The O.C.” Both logo designs…


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Fort Collins Drops Flying Geese Logo

For 30 years, the city logo featuring geese flying over the mountain represents Fort Collins, Colorado (see Colorado Logo Design). Now, the city believes it’s time to have a branding makeover and embrace modernism, ironically before the start of migrating season. This change is essentially…


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