Logo Design Blog

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ASU Unleashes New Mascot Design

A few weeks after Arkansas State University (ASU) (see Arkansas Logo Design) retired its Indian logo and family mascot, it has unleashed its new mascot design featuring a fierce red wolf.


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A Radical Approach to Logo Design

If you want to create compelling logo designs sometimes you have to think outside the box or break conventions. Now, a new study reveals a unique way to develop logos – use images that consumers can relate to even if it’s not related or have…


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Mascot Beats Japanese Actors in Sex Appeal

Believe it or not, some cute mascots have more oozing sex appeal compared to popular actors. Well, at least in Japan. According to an interesting news article, there is a poll saying that a baseball mascot named Doala the Koala is the hottest male among…


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Study: Logos Can Affect Our Creativity

Here’s another compelling reason why logo design is important in building your brand identity. A new study suggests that exposure to famous logo designs can affect our creativity or thinking processes. Published in the Journal of Consumer Research, the experiments of professors in Duke University and…


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Peace Logo Turns 50

When it comes to logo design trends, the peace sign is one of the most widely recognized and even exploited graphics today. Even though it turns 50 this month it remains relevant and meaningful to many people. But did you know this the original use…


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