Logo Design Blog

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Discovery Channel Discovers a New Logo

Our favorite cable channel for documentaries on technology and history, Discovery Channel, is seeking to refresh its brand identity with the unveiling of its new logo design and tag line. The new logo’s blue background and the typography are very glaring alterations in this redesign.…


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Apple Fights the Big Apple Over Logo Design

The battle of apple logos is heating up! It turned out Apple Inc., the innovative gadget company famous for Mac, iPod, and iPhone, is not happy with the latest environmental initiative of New York City a.k.a. the Big Apple. GREENYC, Mayor Bloomberg’s recycling campaign to…