Archive for August, 2008
As with any form of business, even the logo design business, an essential ingredient for success in online business is passion. I am not talking about a passion to make money – no one starts a business wanting to fail. What you need is a passion for the type of business you will be doing. Your online business is you and your computer. If you don’t love your work, it will become a drudgery and highly likely to be unsuccessful. A look at the basic types of online business will help you decide where you want to be.
Client: Morse Insurance Agency Logo Design
Logo Category: Insurance Logo Design
Morse Insurance Agency is a full service retail insurance agency with a large book of business in the commercial and personal sides of insurance and accounting logo design. They have been in business since 1978 and are newly independent from Nationwide Insurance, so they are trying to redefine their company image with a new logo and tag lines. The owner’s chose the new tag line only a couple of month’s ago and really wanted to focus on displaying excellence, prestige and professionalism to their peers and customers.
Their target markets involves commercial fleets, service garages, restaurants, specialized field contractors (i.e. plumbers, electricians, landscapers), wholesale distributors, light manufacturers and retail businesses.
Some large competitors would be Brown & Brown insurance agency (local and national), local competitors are Sihle Insurance agency, Insurance Office of America, Lassiter – Ware, Risk Transfer, LLC (retail division only)and Insurance by Ken Brown to name a few.
Initial client requirement was anything that portays elegance, professionalism, trustworthiness. They liked the idea of combining a commercial building outline with house and car. logo colors listed above are not absolute, but what they had worked with in the past. Simple, clean lines.
Client: Brite Clean Blinds
Logo Category: Cleaning Service Logos
Brite Clean Blinds services is state-of-the-art technology. It utilizes a digital generator powering transducers submerged in a tank of hot water. The transducers vibrate at a frequency of 40 KHz creating millions of tiny bubbles that form and implode.
This repeated formation and implosion creates a gentle cleaning action known as Cavitation. Cavitation has the ability to not only clean the surfaces of items, but also penetrate into the difficult to clean internal and crevice areas. It is safe and gentle.
How is a mascot design created?
13Aug 08Traditionally a mascot design meant a character design for a sports team mascot. It was separate from the school/university/sports team logo design. These days, a team’s mascot character is also used as the team logo. Then companies started using mascots or characters to represent them in trade events or in promotional campaigns. Now a days, some companies integrate a character into their logo design. Take the case of KFC logo design that contains a character design.
A mascot character can be used effectively in enhancing a company’s brand image. If the target market requires it, a mascot can be integrated into the logo design. When a character is integrated into a logo design, it makes the company appear, fun, inviting and trendy.
Client: Circle City Comics
Logo Category: Internet Logos
About the Company: Circle City Comics is a brand new entity that specializes in the retail of comic books and comic book archival / storage supplies. The target audience is primarily male, ages 12 and up. Kids generally get into comic collecting seriously during the ‘tween-age’ years, and there’s generally no ceiling to the age of collectors.
Client Requirement: Being that the company is called Circle City Comics, the client was afraid that it would be an incredibly boring logo to have a city skyline in a circle design just to accommodate the words in the name. The client wanted us to have complete creative freedom.
