Logo Design Blog

BEST BUY is testing out a redesign of it’s famous “tag” mark. The old tag logo has become quite an icon and stands for the low cost and convenience brand strategy that the company has had for all these years.

You can not miss this icon in malls or when you open the local newspaper. Although the old logo looks similar to the Block Buster logo design, it still conveyed the right kind of message and aligned itself well with the budget conscious market segment.
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Marshall High School, located in Marshall, Missouri, announced the launch of their new logo mascot – New Owls. The new logo mascot was selected by the Marshall Board of Education from a design contest that was open to every one in the Marshall district.

Dozens of designs were submitted and after review, seven finalists were selected. From them, two were chosen by vote of the student body to represent the district, one for elementary schools and one for middle and high school.

As I was getting ready to start my daily project assignment, this morning, I got a call from Isaac Iren. Isaac was our very first client back in 1998, when I had set up a logo design company. He was in town in and wanted to touch base with me. I was happy to hear from him and was quite surprised he has remembered me and called me.
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