Logo Design Blog

The term “logo redesign” can be quite confusing to some business owners and graphic designers. After all redesign means to make a new sketch or alter the current theme so as to be better than the original. We crave for something innovative or very different from what we currently have. The dilemma is how different should the difference be.
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If there’s one quality shared by famous logos and brands like Nike, Google, CNN, and MTV it is the simplicity of their designs. In the words of the great abstract expressionist painter, Hans Hofmann: “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
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A great graphic design is a product of elaborate thinking and visual creativeness. Failure to translate your ideas to a compelling design is pointless. At the same time, a well-crafted logo is ineffective if it doesn’t embody the essence of your business.
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Every brand has a story to tell. Some are inspirational while others are tragic. In so many ways, building a brand is like telling a great story. At the heart of both crafts is the power to evoke emotions from the audience. Great storytellers can make you cry while branding experts can make you buy.
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What makes you stand out from competition? The idea of having a unique selling proposition (USP) is preached by almost every marketing guru on the planet. And it’s true. No business will last long without a distinct identity. There are hundreds of ways to create one’s brand reputation. For instance, you can compete on affordability just like Wal-Mart or innovation like Apple.
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