There is a negative connotation of being global. Despite its advantages, globalization has made most things generic and bland. You won’t even notice a huge difference difference between McDonald’s in the U.S. and Asia. In an industry where personal attention and uniqueness are valued so…
The Internet has changed the way we play marketing. It has turned one-way talks to dynamic conversations. Before, businesses bombard customers with messages from printed, radio and TV ads. But with the explosion of company blogs and social networking sites, customers can easily talk back…
All brands undergo different life stages. Some are in early stages while others have already reached maturity. The same thing happens with your logo design. It may be cool today but corny tomorrow. As a branding practitioner, business owners, or logo designer, you have to…
The right combination of logo design colors, font texture, patterns, and images usually result in a good logo design. You have to remember though, that your logo is not a standalone symbol. It is always works with various elements of your brand such as your…
We upgraded to CS4 a little while back and absolutely love it. There are hundreds of little improvements over CS3 that make it a joy to be designing logos and graphics using Adobe Illustrator CS4 or Adobe Photoshop CS4. The new Adobe Dream Weaver CS4…
