Logo Design Blog

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New Logo Design for the State of Wisconsin

Governor Jim Doyle of the State of Wisconsin announced a new logo for the state. He said the new logo was part of an effort to build a unifying competitive brand and business strategy for the state. Doyle first announced this initiative a year ago…


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Logo Design Works 10th Year Anniversary

This year, Logo Design Works proudly celebrates it’s 10 year Anniversary! Started in 1998/99 as a two man company, based out of our garage, Logo Design Works has become a leading online logo design service firm. Even though the name and the domain were not…


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Memorable Logo Icons

Companies that are blessed with having strong and iconic symbols such as the Pillsbury Doughboy, the Maytag repairman, or the Michelin man can actively manage and use the symbols to super charge their brand. Such iconic logo symbols give a personality to the brand and…


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Are You Benchmarking Your Business?

I was reading Seth Godin’s book entitled “small is the new big” and came across an interesting perspective about how benchmarking can weaken your business performance. Here’s an excerpt: “…benchmarking against the universe actually encourages us to be mediocre, to be average, to just do…