Color can be very communicative in logo design, with every hue having a distinct meaning. For this reason, colors are chosen very carefully. When a single color is used in a logo, you can bet that the logo designer made the choice carefully and with…
Do you think about what type of golf clubs you buy? If you are like many golfers, a great deal of daydreaming is dedicated to this topic. People buy a certain brand not just for its technological capabilities, but for its image and its appeal…
With more and more nonprofit and government entities finding success in marketing themselves like private industry, the people who manage American landmarks are beginning to turn their eye on branding. Most city landmarks have a lot to offer both locals and tourists, and having an…
Racing is a logo oriented industry. There is a huge potential for publicity if a sponsored racer wins or otherwise receives media attention. On the other hand, it can be a real challenge to make your company’s logo designs stand out in the limited space…
With economy in less than stellar shape, city tourism agencies must be more vigilant than ever in marketing their area as a place for a vacation. For many, this has meant adopting a city logo that speaks to the hearts and minds of people from…
