Whether you are the Web designer or the client, your end goal is the same – improve Web user experience. Given the multitude of competitors online, you have to make sure every online visitor enjoys and stays as long as possible to your site. Of course, the key is to understand the needs your target market. Still, here are some general tips to improve your site:

1. Simplify. Make things a lot simpler for your visitors by automating some of the processes and providing relevant tools. It will help your visitors focus on their tasks. Below is one of the calculators provided by financial rate information company Bankrate.com to help their online visitors.



2. Create a habit. Human beings are creatures of habit that’s why most of us find it very hard to change. Knowing this human tendency, your Web site should also train users to do any task in similar manner. Repetition is a very important aspect here. Your checkout, for example, must follow the same process and click the same commands to avoid confusion or frustration.
3. Include Printing Options. Since many online users are comfortable reading articles and making their notes on paper, there should be an option for them to print the articles they want properly. This is important for a site with many articles or blog posts such as newspapers. Every article in The New York Times has print, save, e-mail, and share options for the benefit of their readers.

This entry was posted on Thursday, December 27th, 2007 at 12:00 pm and is filed under web development. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.