Despite the growing popularity of online advertising, some entrepreneurs still rely heavily on print ads given the nature of their business or target market. Whether you’re advertising on newspapers or magazines, here are some tips you should consider when doing your print ads in general:

1. Ask the publications for a media kit. This contains important info such as rates, sizes, readership, and profile of readers to validate if this is the right medium for you.
2. Use captivating headline. Similar with the Internet, magazines and newspapers are both cluttered with ads from different companies. Use the 10 surefire headlines formula that work as your reference.
3. Highlight you key benefits over competition and prove it. Cite some useful testimonials from your customers or statistics to back up your claims.
4. Motivate readers to take action. Give them a reason to act now such as discounts, bonus, freebies, or limited offers.
5. A pretty face can turn your readers away. GrokDotCom has a very interesting heatmap research about using pretty models in your ads. Although it used an online ad for the test, the lesson is still relevant for print ads.