As the world of politics heats up, you cannot help but notice the branding campaigns and designs used by these presidential hopefuls.

I happen to agree with Speak Up that the hardest working presidential candidate logo design belongs to Sen. Barack Obama.

Just to clarify, this post just tackle the design aspect and must not be, in any way, interpreted as an endorsement for Obama. Now, let’s go back to the topic.

Created by a team of Chicago graphic designers, this logo design features a blue letter “O” with three red stripes. The idea is to create an image of a rising sun over the horizon to depict a sense of hope and opportunity. It strives to promote a youthful and dynamic vibe since Obama has a strong following in this segment.

What makes Obama’s logo stick to the minds of many people is its consistent use in different settings. If you visit Obama’s official Web site and click on the “People” and “States” section, you will see the clever integration of this logo on different states and groups supporting him, including the African Americans, LGBT, veterans, women, kids, Latinos and environmentalists. Here are some few examples:

Sure, these designs will not win you the much coveted and most powerful title of the land but it can help boost awareness and retention among people.

Disclaimer: The logo and other images used is for reference only. Hence, copyright belongs to the respective owners. If you are the owner and wish to have the image removed from this post, please send an e-mail to remove-logo@logodesignworks.com.