The decision to rename Williams Gateway Airport to Phoenix-Mesa Gateway Airport effective October 15, 2007 prompted authorities to create a new logo to complete the re-branding initiative. The outcome is what East Valley Tribune describes as a stylized, orange-red letter “G” with “PhxMesa Gateway Airport” spelled underneath, the word “Gateway” emphasized in bold letters.

Although the sharp “G” symbolizes the forward vision and aggressiveness, community leaders and other stakeholders are quite satisfied with the outcome of this new logo design.

Mesa Mayor said it is too futuristic and a board member commented it failed to associate the logo with culture and heritage. Also, a resident was quick to point out that using “PHX” in the logo is very confusing because it is already associated with Phoenix Sky Harbor International Airport.

After all these negative comments, the authorities decided to go ahead with the new logo because they don’t want to waste their time.

There are many companies, big and small, facing this same problem about logo design. This is commonly caused by lack of knowledge about logo design projects and poor logo design process.

That’s why here in Logo Design Works we pay strict attention to our process right from the very start. Our painstaking effort to come up with the right logo is a product of strong collaboration between our logo designers and customers.

When the time comes that you need to get a new logo, make sure you check the process first to save your time and resources.

This entry was posted on Tuesday, October 16th, 2007 at 12:53 pm and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.