October 20, 2009
| Category: Success Stories
| Tags: Small Business Success Stories
Adventures in Teambuilding: A Nontraditional Way to Market Your Small Business
There was a time when Adventure Teamworks, LLC was the average small business with the average problems. The business was built on a dream—in this case, helping all types of businesses to create stronger teamwork. The founder, Brian Wilson, had been through several careers and was dismayed by how detrimental the lack of teamwork could be even to small businesses. He made his dream a reality when he opened a business that focused on helping companies build team spirit through an innovative program.
Wilson knew that he would need a solid marketing campaign, but chose to go about it a little differently from most business owners. He ended with a low cost plan that was the impetus to success for his small business. Now, the company is not just solvent, but successful in every possible way. Here are the three main ways that Adventure Teamworks, LLC markets its business and services without blowing a ton of money.
Networking. About three-quarters of the marketing at this innovative company are spent going to events where it is natural to network. Whether you are involved with your local Chamber of Commerce or merely speaking at a local meeting that is relevant to your business, there are many places that are always in need of speakers and eager to hear what you have to say. In Wilson’s case, his target market was business owners, so he focused on business organizations and marketing consultants. You will likely find that there are businesses dedicated to your target audience that are happy to hear what you have to say.
Personal connection. People who care about their customers are more likely to keep them, so don’t be afraid to show that you care. Choose the most personal means of communication: phone calls over emails, and face to face interactions above all else. As a business owner, any communication that you give out will be taken with more weight than the same communication coming from an employee. These types of personal connections will keep people coming back even in the worst economy and help build your identity with word of mouth marketing.
Offer a deal that no one can turn down. In the case of Adventure Teamworks, LLC, they offer a money-back guarantee that assures business owners that they will get results from their team building purchases. Because this company offers a high quality product, their customers leave happy and the company is able to keep their fees. If you can stand behind your products in the same way, people will be more likely to give them—and you—a try.
Adventure Teamworks, LLC has been amazingly successful at attracting customers and growing their business, and you can be too if you follow these three easy guidelines for cheap marketing. As you can see, effective marketing even in an economic downturn is not only possible, but downright easy once you learn to think outside the box. Branding and marketing don’t have to cost a fortune if you are always looking for new and fun ways to get your message out into the public eye.
