August 18, 2009
| Category: World Wide Brand Logos
| Tags: Media Logo Design
The ABC (American Broadcasting Company) company logo is quite a simple iconic logo design. The ABC logo, being a media logo, still retains it’s simple font treatment enclosed by a circle back from 1979. ABC went through various phases of logo design starting in 1943 right up to the 3D ABC HD logo that it sports on it’s website now. The first logo used by ABC Television Network was made up of the image of a microphone flanked on both sides by the letters T and V and the letters ABC vertically aligned with in the icon of the microphone.
Then in 1962, the now familiar fonts treatment and enclosed in a large “a” was created by the legendary logo designer, Paul Rand. This later became even more simplified and the letters were used in a black circle.
I think the logo has worked well for ABC over the years. The choice of using a Bauhaus family font back in the 60s, a font that can easily duplicated, was a smart one – especially before the era of computer graphics. In 2007 ABC created a 3D version of the logo.
