ABN Amro Bank is a consortium of Royal Bank of Scotland, the Government of Netherlands and the Bank of Santander and was established in 1991. The iconic logo was created by Landor Associates and is made up of the words ABN (Algemene Bank Nederland) and AMRO (Amsterdam-Rotterdam Bank). The ABN Amro Logo icon is quite simple and resembles a shield with a triangle seemingly cut away.
To be honest, I am not really impressed with this logo. The logo colors used – turquoise and yellow for the icon and gray for the text look rally subdued. Granted they were different from the others in the banking sector at the time, but I can not help think that brighter colors perhaps would have created a better icon.
The shield, if it indeed is a shield, perhaps signifies strength – 3 huge entities coming together and offering security and safety to their customers. I am not sure what the broken away piece of the shield signifies. Perhaps it is a like pie chart and the yellow but is a piece of the pie.
See related financial logos that we have created in the past.
