Add Meaning to Your New Logo Design
There are many reasons why a company or any organization should have a logo makeover. Some do it to ride the current Web 2.0 trendy designs while others are simply bored with their current logo and needed to create an excitement.
If you want to have a more significant logo makeover, you should put more meaning to it and share it with your target market and other stakeholders. You can associate it with new goals or another direction to take.
Take for instance the American Academy of Family Physicians (AAFP), one of the largest national medical organizations determined to ensure high-quality, cost-effective health care for patients of all ages.
Last week, it unveiled a new logo featuring a “variation on the staff of Aesculapius commonly used to symbolize the practice and profession of medicine. Where the traditional symbol features a serpent-entwined staff, referring to the ancient Greco-Roman god of medicine, the new AAFP logo replaces the staff with a torch. The torch is symbolic of life, knowledge, principle and leadership and represents the AAFP as the progressive, forward-thinking organization it is.”
To make this new logo design more significant and powerful to the eyes of the general public, this organization also set new strategic initiatives captured in their new tagline, “Strong Medicine for America.” These initiatives tackle advocating family medicine issues and emphasizing importance of family medicine in national health care debate.
