July 31, 2007
| Category: Business Advice, Marketing, Promotion
|
Advertising is such a dreaded word for many starting entrepreneurs. After all, tapping television, radio, and newspapers require heavy spending. The reality is you need advertise your products one way or the other. You need to get noticed otherwise you will compromise the entire business. Good thing there are some creative and cost-effective alternatives for entrepreneurs like us.
T-shirt Advertising
Placing your company or brand logo on t-shirts and giving it to your regular customers will help increase brand awareness. Use bright colors to easily catch attention. Asking your employees to use these t-shirts on their way to office is a good alternative of this approach. Better yet, make this your official employee uniform!
Windshield Wiper Flyers
Some people might find it annoying but putting flyers under windshield wipers easily attracts customers to try your products. However, this is not applicable to all products, so be very careful when using this approach.
Video Sharing
Sharing business tips or how-to video clips to top video sharing Websites like YouTube, Dailymotion, and Metacafe has become very popular these days. You just need to have a simple video camera, a bit of software (much of it free), and an Internet connection.
Before you think of using these approaches, visit Marketing & Strategy Innovation Blog to know the 12 types of ads you can use to your campaign.
5 Responses to “Advertising Tips for Your Small Business”
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August 3rd, 2007 at 3:31 pm
[...] marketing is the world’s best kept marketing secret today. Although we are bombarded with many advertisements from TV, radio, newspapers, and Internets, we always consult our family members or close friends [...]
August 16th, 2007 at 2:57 pm
[...] your target market about the opening of your business. You options include press releases, paid ads in newspapers, on radio, television, and the Internet. It may take some time before these [...]
August 17th, 2007 at 1:24 pm
[...] entrepreneur should advertise to increase awareness and encourage customers to try your products or services. However, a poorly [...]
September 27th, 2007 at 8:09 pm
[...] company uniform bearing your logo can transform your employees into walking and talking advertisements. A good example here is FedEx’s classic-casual and very functional uniform that is consistent [...]
October 3rd, 2007 at 2:57 pm
[...] the growing popularity of online advertising, some entrepreneurs still rely heavily on print ads given the nature of their business or target [...]