Ailesaway Photography Logo Design
Ailesaway Photography Logo Design
A wedding photography specialist, this client came to us hoping to get a simple yet elegant logo design that would talk to their upscale target market. Before starting work we took a look at the various galleries of photos this client had taken in the past and understood that this client was not just a photography company but one that considered wedding photography an art form.
We decided to stay away from the regular imagery that most photography companies use. We have been guilty of this too but because the client specifically ask for such imagery. But with this client, we had full creative licence. From the start we decided to focus on typography and the least amount of graphic element that we can get away with.
We played around with many design concepts and finally decided to use the two “A”s from the name as a base and then connect them to form a pseudo-icon. During the revision process we added the little design elements (ornaments) on either side of the icon. The color choice was tricky too since initially the client wanted us to use either red or black both of which, we felt, would not sit well with the target market. After trying 4-5 different color schemes we settled on the magenta kind of shade.
Logo Design Style and Category
Text Based Logo Design in Photography Logos section
Target Market
Wedding photos for Upscale clients
