Award Winning Logo Design Team
Allianz AG, a German company with international insurance and financial services at the core of its service and holds a 30% controlling stake in the combined Commerzbank/Dresdner banks. Allianz Global Investors ranks as a top-five global active investment manager, having €970 billion of assets under management (AuM).
The Allianz insurance logo design is a simple text based logo that shows the company name along with wit a very subtle icon – a circle with three vertical lines. The vertical lines in the circle are not of the same height with the middle one being taller than the other two and haas a slight serif on the top.
I am not sure what to make of this logo. The icon does not tell me any thing about what the company is about. Granted, insurance can be an abstract field and can not be directly represented in graphic form with out looking cheesy. However, I did try and search for a plausible explanation of what the icon might be. I read some where that the original Allianz logo had a coat of arms and an large eagle with three smaller eagles in the middle. These were later updated to be 3 simple lines. When I read that and looked at the design the three lines did seem like an abstract eagle.
