Amber Rogers, an extraordinarily talented photographer approached Logo Design Works to create a stunning photography logo for use on her website and as watermark on photos that she publishes online. We took a quick look at work and instantly realized that she was highly skilled. Our task was to come up with a design that was elegant and slightly retro (60s) as requested by Amber.

Amber told us that she envisioned an original camera shape maybe appearing offcenter. Legible. Classic. Gender neutral. Classic like the 60’s. Not too loud, but bold. This logo will be used on white backgrounds and black backgrounds. With these keywords and requirements, our logo designer came up with 4 different logo concepts showing abstract camera lenses, a little retro and bursts of flash. Amber immediately like the concept you see above and finalized it.

Creating photography logos is quite challenging because the designer has to capture the personality of the photographer. These are usually highly skilled and creative individuals and a corporate or stuffy looking design would not help them at all. The usual inclination would be go for cliched ideas showing camera shapes or photo frames. These could work well, some times, if the treatment is perfect. However, it is very easy to make them look cliched and clip art like.

Drawing inspiration from the work done by the photographer is a good way to start. A quick look at the photography portfolio would reveal the style of the photographer – usually. Are the photos bright or dark, are they colorful or moody, does the client focus on portraits or groups etc. If the designer can form an opinion based on these observations then it is easier to come up with concepts that reflect the client’s style.