Today, many schools nationwide are criticized for using American Indian as part of their logos and mascots. Several schools have already changed their designs to avoid possible conflict with concerned groups.

This situation is somewhat similar with Terre Haute South Vigo High School in Indiana. Known as the “home of the Braves”, the school has decided to do away the American Indian head and replace it with an arrowhead logo. However, the old logo might still appear in some materials such as curriculum guide or athletic schedules.

Unlike other schools that encountered conflict with the community, the logo makeover came from the initiative of the people behind this high school. The decision to phase out the American Indian head was made as early 1998 but there is no definite deadline for its full implementation. Still, the committee has decided to retain the name “Braves”.

Overall, the feedback on the new logo is positive and without much hesitation from any group. Some people however cannot understand the reason for banning American Indian as logo or mascot. Though it is clearly explained that it might tarnish their culture, some think using them is a way to honor that culture.

Via The Tribune-Star

This entry was posted on Friday, December 21st, 2007 at 1:08 pm and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.