September 25, 2009 | Category: Daily Logo | Tags: Daily Logo, Engineering Logo Design

Micro-Ant is an antenna design, development and manufacturing company. The company designs antennas for specific applications for companies that integrate the antennas in completed systems usually for the end user. The designs are all unique and they adapt their intellectual property for the specific use of the customer. They typically reduce the size and cost of the antenna and improve the performance as opposed to the customer’s other solution. They rarely compete with other suppliers since they are not in the business of supplying a commodity product. Their typical customer is a system’s integrator like Hughes,Harris, Lockhead, Draper, etc.

The client already had an existing brand and wanted us to redesign their logo. After a brief discussion, we suggested to the client that rather than a logo makeover, it would be better to start from scratch and define the corporate philosophy and then distill that into a new logo. The customer was happy with this suggestion and after a couple of days of corporate soul searching came back to us with a brand new brief and company business mission statement.

Armed with the company new mission statement, our logo designers set to work researching and brainstorming for ideas. A bunch of logo concepts were developed for the client, some involving an 8 legged robotic ant (from a suggested 3D logo mockup by the client) to a few more subtle yet effective designs. The client finally selected the concept seen above. The engineering logo is shows an icon of an abstract antenna with waves emanating outwards. The font selected was quite modern and cutting edge to reflect the cutting edge equipment that the client provides. Metallic grey and red were used to give the design a web 2.0 logo style.