A&P Logo Design | Atlantic and Pacific Tea Company Logo



 

Another logo that does not tell us anything about the company. The A&p logo you see above is ade up of 3 overlapping round cornered rectangles. On the top most rectangle you see the letters A&p.

 

A&P refers to the The Great Atlantic and Pacific Tea Company which is a supermarket chain in the United States and Canada.

The company was founded in 1859 as The Great American Tea Company and was later renamed in 1870 as The Great Atlantic and Pacific Tea Company. It was once of the leading stores in the USA in the 1930s with over 16,000 stores nationwide. Now it operates around 500 stores only.

 

Take a look at the A&p logo in the 1990s:

 

 

The mark lacks any of the usual elements that we see in the big retail chain stores of the USA. The font used is quite soft and rounded. The icon is also pretty vague and could be mistaken for a production company or a travel company.

 

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