Assured Vacation Rental Logo
Assured Vacation Rental Logo Design
Located in Elyria, Ohio, Assured Vacation Rentals connects vacation home renters with people looking to rent homes for vacations in the US. AVR differentiates itself from others in the industry by providing more rental information than other sites and several value added services for owners and renters alike.
Also, different from most existing vacation rental sites, AVR provides a secure process for the delivery of rental deposits.
Target Market
Vacation rental home owners and people looking to rent homes for vacations. Likely targeting women more so than men as the women often tend to make vaction destination decisions, buying decisions, etc.
Client Requirement
“We want to convey trust and comfort. While vacations are often about going to a warm sunny place, we do not want to completely disinclude the ideas of skiing, fishing, etc. A vacation is about comfort. Escaping the day to day.”
Final Logo Design Concept
Using the glossy style of Web 2.0 logos, the image of a house along with backdrop of various scenes was created. By using the image of a beach and a mountain we tried to communicate that the business covers a whole spectrum of locations.
