Logo Design Works Blog

February 15, 2008

ASU to Retire Indian Logo and Mascot

Filed under: Logo Design News — Logo Design Works @ 4:58 am

In an effort to comply with NCAA’s policy of banning “hostile” and “abusive” American Indian nicknames, Arkansas State University (ASU) has decided to retire its official sports logo and moniker “Indians” as well as the Indian Family mascot after more than 75 years. The retirement will take effect on February 28.

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The university had disputed the NCAA ruling in 2005 and defended that it represented Indians in a “dignified and stately manner”. Perhaps the decision of the majority to adhere to this policy made the university reconsider its stance.

The moniker “Indians” started in 1931, representing its deep admiration to the fierce fighting spirit of Osage tribe in Northern Arkansas. The Indian Family, the school’s official trio mascots, wears the authentic Native American costumes and headed by Chief Big Track, the renowned chief of Osage tribe.

So, what will be the future of ASU? According to a news report, Arkansas State University Mascot Selection Committee has selected the ferocious wolves as the official athletics mascot and considering the name Red Wolves as its official moniker.

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