There is a new franchise in Women’s National Basketball Association (WNBA) and it is the Atlanta Dream. Along its new name comes a new logo design featuring red, white and sky blue color scheme.

The name is quite refreshing for the major pro sport franchises in Atlanta are named after birds such as Hawks, Falcons and Thrashers.

The sports logo shows the text “Atlanta” spelled in red capital letters. Directly below the city’s red text is the word “Dream” in sky blue color shadowed with colors red and white. You might notice there are 3 little sky blue stars and a big one on the letter “A” in the word Dream. Very visible is the basketball “propelled out of the star”. It is reminds me of the Xbox and Xerox’s brand new logo design.

It is no coincidence that this new WNBA team is launched after the annual holiday for Martin Luther King Jr. Perhaps the name Dream is inspired by his “I Have a Dream” speech. In fact, team owner Ron Terwilliger relates its connection to the great civil rights leader.

“Atlanta is a city of dreamers and this week we have had time to reflect on what it means to dream and what can happen when you do. Little girls, like little boys, imagine playing in front of cheering crowds and achieving success in professional sports leagues. We believe Dream best captures Atlanta’s spirit and the core values of the WNBA. We look forward to the Atlanta Dream continuing to make history as we work toward our goal of transcending sports,” said Terwilliger in a press release.

This entry was posted on Thursday, January 24th, 2008 at 8:36 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.