Logo Design Blog

Many books have been written about guerilla marketing, but few small business owners can define it. The same way a guerilla uses creativity to win a war, the small business owner can use ingenious and original methods to triumph over the competition. Here are a few ways you can use guerilla marketing to find success in small business.
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The globe seems to be shrinking, with even small businesses branching into new markets in new countries. However, many find that they don’t achieve the success they were seeking. A large part of this problem is due to a lack of understanding of the interplay between international positioning and branding.
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Few people think of a celebrity chef as a small business success story, but just a little more than ten years ago Mario Batali was a small time chef just opening his first restaurant. The fact that he is a household name a decade later with fourteen successful restaurants only underscores the extreme success that small business owners can find with careful marketing and good management.
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We tend to focus more on logos with a lot of frills because there is simply more to talk about. However, few consumers think about how the simple, iconic logo designs and minimalistic logos around them have a huge effect. You may not spend a lot of time thinking about the Nike logo, but it nonetheless has a very powerful subconscious effect. Here are the top ten simple logos, along with what exactly makes them so effective.
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What’s in a heart? Not only is this shape a representative of love and affection, it also is the life force of the human body. A heart can have extremely positive connotations, but it also can be seen as cliché and even childish. As we will see from the following ten heart logos, there are ways to use this shape in logo design while maintaining adult sophistication and complete seriousness. The following ten logos get at the heart of logo design, both literally and figuratively.
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