One of my favorites, the A&W is a chain of fast food restaurants in the United States. The A&W logo that you see above has remained pretty much unchanged since 1922 when the original owner Roy Allen took on one of his employees, Frank Wright, from the original Lodi store, as his partner. They used the first letters of their sunames to form the first A&W root beer.
Here is a color version of the A&W logo:
The logo itself is quite simple with an oval shape enclosing the letters A&W. The oval shape indicates a cross section of a cut root. The two semi circular discs inside the oval shape in two different colors signify the partnership aspect of Allen and Wright. As with the 1950s themed restaurants and the sponsored classic car cruises, the font used in the A&W logo is quite classic and old fashioned.
I like the imperfect nature of the cross section of the root. The outside oval is perfect but the 2 irregular discs inside make it appear to be hand drawn.
Check out some of our own restaurant logo designs.
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