July 20, 2007
| Category: Marketing
|
Sales is the bottom line of every business. At the end of the day, your marketing programs, resources, and strategies will not matter if you do not close the deal with your customers.
However, the system is not perfect and there are some mistakes that lead to downfall of your business. If you are handling your sales operations, be objective and analyze your previous mistakes. If you have a sales team, it is better to set a meeting with them to warn them of the basic sales blunders:
- Clueless About the Customer. Some sales people do not bother to research about their customer’s needs, wants, dislikes, negotiating style, and common interests. Some even go direct to the actual sale before establishing any form of relationship or common grounds.
- Assuming Customers Think and Act Like You is the #1 Sales Mistake according to Business Performance Coaching.
- Winner Plus I Club considers talking too much as part of the top 7 sales blunders.
- Among the 25 common sales mistakes cited by The Customer Experience Labs, seeing the prospect as adversary, failing to follow up, and concentrating on negatives are considered deadly.
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