BBC Three (BBC3), a British TV channel aimed at 25 to 34 year olds, has unveiled a new whimsical pink logo design as part of its multiplatform re-branding initiative.
The company spent a total of £380,000 or approximately $740,000 for the whole campaign. The logo itself costs £35,000 or $68,000 while each ident or call sign is worth £50. The new designs will come out next week in its TV channel and official website.
BBC3’s new design will replace the very simple blue logo design. Part of the change is getting rid of its current ident appearing between programs known as the “talking blobs”. While some find it rather funny, a research conducted by the company showed the lack of audience appreciation for this animation. Though BBC3 strongly believe the talking blobs are adorable, the viewers see it as confusing as well as “cold and shouty”.
In terms of re-branding, this British channel is shifting its focus to the Web by adding interactive features and giving “audience the sense of ownership over BBC Three”. For instance, viewers can upload their video clips to introduce their favorite programs. Adding user-generated contents is a good tactic to forge a bond between this channel and its viewers.
via The Guardian
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