Beaver County in Pennsylvania has created a new logo design as part of its efforts to create a uniform and more modern image.

Recently, the lack of a unifying identity has prompted some county offices to create their own logo instead of using the county’s official seal featuring Old English lettering and two rearing horses.

The new county logo features the county’s name and state, a bridge over water, and the tag line “Divided by rivers — United by people.” The idea behind this logo design is based on Beaver County’s 2 rivers and numerous bridges.

Aside from building a single identity, this new logo will also help minimize expenses by buying business cards and stationery in bulk. With different logos, the county has to deal with different costs, suppliers and specifications.

The next target of branding makeover is Beaver County’s 800-page Web site. Take a peak at the site and you’ll see why a Web design overhaul is a must. Though it contains rich information about the county, it lacks visual appeal and usability features.

Via timesonline

This entry was posted on Monday, February 18th, 2008 at 6:17 am and is filed under Logo Design News. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.