Logo Design Blog

Blue Iguana Mexican Restaurant Logo Design

Located in Salem, Oregon, The Blue Iguana is a mexican restaurant and cantina that aims to be different in terms of service and quality. They include a mix of traditional and modern mexican cooking in their menu and the client wanted this reflected in the logo.

The restaurant also offers live music and a bar catering to the local mexican community.

Logo Design Style and Category

Restaurant Logo Design - Illustrative

Target Market

People of all ages that love mexican food and enjoy the nightlife scene (21 and over for nightclub).

Client Requirement

This was again one of those projects where the client had no ideas except that they wanted to see an iguana in the logo

Final Logo Design Concept

We came up with numerous variations of the iguana but this one captured the client’s heart with the style, the shades and “attitude”. The hat added a little bit of a mexican flavor.

Designing restaurant logos can be tricky if you are unsure of who the customer segment is, what kind of image the restaurant is trying to project and where this restaurant is located.

We did a lot of research into these factors and understood the target market throughly before putting pencil to paper. We also thought about the usuage of the logo - a huge neon sign - and decided to come up with an icon that will look good on a neon sign.

The particular style, called illustrative logo in a broad sense, is really a line art based logo. Line art logos are good for off print usuage such as signs, embroidery etc.