April 11, 2009 | Category: Tips for Creative People | Tags: Branding

In one of his famous speeches, John F. Kennedy, quoted a phrase from George Bernard Shaw:

“Some men see things as they are and say why – I dream things that never were and say why not.’

This idea holds true even in the world of branding. Some entrepreneurs follow traditions while others are keen on innovations. If you want your brand to be successful, you have to explore every possibility and never limit your curiosity.

Look for the gaps in your industry, check the weaknesses of your competition, and gather insights from your customers. Do not be afraid to walk the path alone and leave your footprints behind.

Most great brands and big businesses started out as an outcast. There was a point in our history when the idea of overnight delivery was absolutely ridiculous. FedEx revolutionized the industry with its fast and efficient service.

You can never be FedEx or iPod if you keep following and imitating the strategies and practices of the leading brands. If you want to stand out, you have to think outside the box. You have to create something unthinkable or perhaps, like the case of FedEx, absolutely absurd.

Innovation and creativity are your allies in making this dream a reality. Here’s the truth, the vast majority of new products and services won’t have a chance to become big brands. IPod changed the game in the music player industry by introducing a new platform. Enter MP3, exit the CDs. One of the best ways to increase your chances of building mega-brands is to shake the industry with your innovative thinking and creative strategies.