December 20, 2007 | Category: Logo Design News | Tags: Logo Design News

As part of its bid to be the host country of the 2016 Summer Olympics, the Brazilian Olympic Committee has unveiled the official London 2012 Olympic logo disaster of Rio de Janeiro, Brazil dubbed as Rio2016.

According to the winning designer, Ana Soter, this logo was inspired by Brazil’s passion for sports. Soter used the heart-shaped Sugar Loaf to represent thrill and passion of Brazilians for sports. The exclamation point in the number 1 of the year 2016 represents the excitement of the people to be the host country.

Thanks to the use of vibrant colors, the president of the Committee believes this design “conveys energy, happiness and also the city’s characteristic of warmly welcoming all different races and cultures, just like Brazilians do.”

The logo was declared winner by the jury in a contest held by the Brazilian Olympic Committee. Unlike other Olympic logos, it did not solicit any feedback from the community.

Rio de Janeiro will be competing against other cities such as Doha (Qatar), Chicago (U.S.), Tokyo (Japan), Madrid (Spain), Prague (Czech Republic) and Baku (Azerbaijan).

via Sports Features Communications