Bright Methods Logo Design

Located in Bristol, United Kingdom, Bright Methods is a provider of soft skills and business analysis training courses within the UK.  Available as open courses and tailored courses to company requirements.  Example courses include presentation skills, telesales skills, business processes, management coaching.

Target Market

The target market that the Bright Methods logo had to cater for was Professionals and senior professionals, often in management positions.

Client Requirement

The client did not give any input interms of what they wanted as the icon, imagery, colors or style. Projects like these are quite tough and we usually tend to not take them up. The problem is that after hours of effort in coming up with the concepts the client might then get a few ideas. There is nothing wrong with that, but in our business model where we try and provide high quality logo services at very low rates, it is would mean wasted time and effort.

Final Logo Design Concept

We came up with a concept that utilizes the image of a torch which reflects many qualities including the idea of brightness as well as leadership and the notion of a beacon and guiding light. The overall design is eye chatchy and dynamic and the client absolutely loved it!