August 3, 2007
| Category: Marketing
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Marketing experts are one in saying that word-of-mouth marketing is the world’s best kept marketing secret today. Although we are bombarded with many advertisements from TV, radio, newspapers, and Internets, we always consult our family members or close friends before we make any decision. Most businesses would kill just to get all people to recommend their products or services to other people and their marketing logos.
Entrepreneurs must also vie to earn that much-coveted and free word-of-mouth advertising! Time to tweak your plans and make sure you integrate this effective tool in your marketing campaign. Some tips to jumpstart your program:
Target the Influencers
In every community or family, there is always a person regarded by others as the key opinion leader or influencers. They have the ability to persuade or dissuade other people to buy products or services. If you are selling a gym food supplement for instance, the best approach is talk with gym instructors because they are considered as the authority in that given market.
The only way to identify influencers is by talking to them both online and offline. This can be a single person, bloggers, social media participants, or established organizations with strong clout over their many members. Take time to read SearchRank’s tips on tapping the growing online influencers.
Provide Excellent Customer Service
Customers refer businesses because they enjoy the products offered or services rendered. Strive to create a magical experience with every customer. In return, they will reward you with loyalty and more business referrals. It will not happen overnight but it will come.
August 20th, 2007 at 2:32 pm
[...] many entrepreneurs do not have enough money to finance a massive awareness campaign, using viral or word-of-mouth marketing tactics prove to be very valuable. In fact, a powerful word-of-mouth marketing can turn [...]
August 21st, 2007 at 3:35 pm
[...] Word-of-mouth marketing is definitely one of the most powerful marketing techniques to build your brand identity. One critical task is targeting the influencers in your industry. They are considered the thought leaders who have this mysterious power to seduce our minds to follow their leads. [...]
August 28th, 2007 at 9:26 pm
[...] by word-of-mouth marketing, your existing customers can help you get new customers and encourage trials of your products or [...]
September 18th, 2007 at 3:34 pm
[...] products are strongly driven by word-of-mouth advertising so you should delight all your customers and motivate them to your very credible and [...]
October 12th, 2007 at 12:20 pm
[...] know the reasons behind your giveaways. Is it to increase sales, encourage trials, build brand or company identity, or generate new [...]
November 22nd, 2007 at 5:52 am
[...] Word-of-mouth marketing is all about encouraging your target customers to share their thoughts and engage in a meaningful dialogue about your products or services. [...]
July 11th, 2008 at 2:45 pm
[...] networking is to train people who matter in your industry to be your indirect sales force through word-of-mouth marketing or recommendations. During conversations you should focus on building your company identity, [...]
July 12th, 2008 at 9:12 am
[...] Improve your customer service to encourage repeat purchase and word-of-mouth advertising. [...]