August 3, 2007 | Category: Marketing |

Marketing experts are one in saying that word-of-mouth marketing is the world’s best kept marketing secret today. Although we are bombarded with many advertisements from TV, radio, newspapers, and Internets, we always consult our family members or close friends before we make any decision. Most businesses would kill just to get all people to recommend their products or services to other people and their marketing logos.

Entrepreneurs must also vie to earn that much-coveted and free word-of-mouth advertising! Time to tweak your plans and make sure you integrate this effective tool in your marketing campaign. Some tips to jumpstart your program:

Target the Influencers

In every community or family, there is always a person regarded by others as the key opinion leader or influencers. They have the ability to persuade or dissuade other people to buy products or services. If you are selling a gym food supplement for instance, the best approach is talk with gym instructors because they are considered as the authority in that given market.

The only way to identify influencers is by talking to them both online and offline. This can be a single person, bloggers, social media participants, or established organizations with strong clout over their many members. Take time to read SearchRank’s tips on tapping the growing online influencers.

Provide Excellent Customer Service

Customers refer businesses because they enjoy the products offered or services rendered. Strive to create a magical experience with every customer. In return, they will reward you with loyalty and more business referrals. It will not happen overnight but it will come.

8 Responses to “Build Business Identity through Word-of-Mouth Marketing”

  1. Start a Contest to Promote Your Business | Logo Design Works Says:

    [...] many entrepreneurs do not have enough money to finance a massive awareness campaign, using viral or word-of-mouth marketing tactics prove to be very valuable. In fact, a powerful word-of-mouth marketing can turn [...]

  2. Target Influencers to Grow Your Business | Logo Design Works Says:

    [...] Word-of-mouth marketing is definitely one of the most powerful marketing techniques to build your brand identity. One critical task is targeting the influencers in your industry. They are considered the thought leaders who have this mysterious power to seduce our minds to follow their leads. [...]

  3. Practical Incentive Programs for Startups | Logo Design Works Says:

    [...] by word-of-mouth marketing, your existing customers can help you get new customers and encourage trials of your products or [...]

  4. Ready for a Green Startup? | Logo Design Works Says:

    [...] products are strongly driven by word-of-mouth advertising so you should delight all your customers and motivate them to your very credible and [...]

  5. Do You Really Need Promotional Products in Your Business? | Logo Design Works Says:

    [...] know the reasons behind your giveaways. Is it to increase sales, encourage trials, build brand or company identity, or generate new [...]

  6. Word-of-Mouth Marketing a $1 Billion Industry | Logo Design Works Says:

    [...] Word-of-mouth marketing is all about encouraging your target customers to share their thoughts and engage in a meaningful dialogue about your products or services. [...]

  7. Small Business Tips » Blog Archive » Networking Tips for Your Business Says:

    [...] networking is to train people who matter in your industry to be your indirect sales force through word-of-mouth marketing or recommendations. During conversations you should focus on building your company identity, [...]

  8. Small Business Tips » Blog Archive » Build Long-term Relationship for Your Business Says:

    [...] Improve your customer service to encourage repeat purchase and word-of-mouth advertising. [...]

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