A Place to Call ‘Work’: Five tips for finding the perfect location for your business Every business owner is familiar with the old adage that the three most important factors in a business’s success are ‘location, location, and location’. However, few people know exactly how…
Forget management and product development; attracting investors and convincing them that your small business is a worthy gamble may be the most important skill for an entrepreneur. Without investors, there is often not sufficient capital for starting your business on the right foot or financing…
What is vision? The dictionary gives this word multiple definitions, including ‘the ability to see’ and ‘imagination’. For small businesses, vision can be both of these things and more. A company vision is a firm statement of what path your company wants to take. This…
How would you feel about having a loyal, dependable group of customers who always turn to your business first? Customer loyalty is one very important key to business success. Loyal customers will pay a little more, follow you through almost any transition, and create the…
Every successful business owner knows the power of good marketing. Without it, industry giants like Starbucks and Google would still be operating out of someone’s aunt’s garage. However, overspending on market isn’t necessary to get positive exposure and bring in traffic. While marketing is definitely…
Research shows that the majority of small businesses fail. While there are many market forces that cause this, one key reason may be because these small businesses are making decisions based on inaccurate information. In particular, look out for these myths, which have led many…
What causes a downturn? Sometimes there is a general recession, due to overreaching economic events or credit availability. Other times, a downturn may be limited to a particular industry or a certain area. Whatever causes the sales slump in question, every small business has to…
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