The globe seems to be shrinking, with even small businesses branching into new markets in new countries. However, many find that they don’t achieve the success they were seeking. A large part of this problem is due to a lack of understanding of the interplay between international positioning and branding.
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Color Me Successful: Five Ways to Incorporate Color into Your Brand

Most brands have a signature color scheme, whether it is black and white or a more creative palette. However, many companies think that their carefully chosen colors are limited to their letterhead, logo, and signs. However, using your colors throughout your business will give a better rounded experience to people who interact with your business while helping to make those colors synonymous with your brand. Here are five places on top of the Top 10 Wearable Places to Put a Logo where you can show your true colors with huge success.
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Every small business owner wants to have a strong brand, but there are certain elements that will kill your brand before it even gets off the ground. Some are mistakes that occur in the very inception stages, while others are issues that come up after your doors are opened. All have one key thing in common: they are deadly to your branding and marketing. Here are the first five of ten branding mistakes that are more than mistakes—they are flat out disasters.
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Places to Be Seen: The Five Best Social Networking Sites for Small Businesses

Every business owner knows that social marketing can be the key to success, but it can be hard to decide exactly where to focus your efforts. We know that no one has time to keep up profiles on twenty different sites, so here are the top five social networking sites for small businesses like yours. By focusing on one or two of these, you can make sure your efforts pay off without detracting from actually running your business and get some free sources of advertising for your small business.
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Branding Through Your Website: 5 Ways Your Website Can Add Credibility to Your Small Business

When most people think of website branding, things like logo use and color schemes come to mind. While these are essential parts of creating a cohesive brand that customers can relate to, there are other aspects that are just as important. Here are five ways your website can help create the customer credibility that you need to find success in the cutthroat world of small business.
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