In today’s video I talk about the 5 important elements of a brand and how you can pay attention to these elements to ensure your brand becomes whole and successful. I talked about your company logo design, the wording of your brand including content on…
In today’s video, I talk about the importance of cultivating an online brand irrespective of wether your business online or offline. I explore the various fundamentals that you need to take into account and ensure you project a positive outlook for your business. Tips include…
In today’s video I talk about the power of the right tagline or slogan for your business and the salient features of an appropriate tag-line or slogan for your small business. Using a few well known examples of brand taglines, I illustrate the importance of…
In today’e video, I talk about Martin Lindstorm’s popular and ground breaking book Brandwashed as an anchor for how brands manipulate our senses and our psyche and how small business can compete with such brandwashing. I take 3 examples from the book to illustrate the points. I…
In today’s video, I explore the importance of package design and consequential branding with an brief case study of Honest Tea (http://www.honesttea.com/) and how they have successfully managed to keep their package design fresh and exciting over a period of time. Although this video does…
In today’s video i talk about building a customer focused brand by offering customers what they need rather than what you want or think they need and by showing and not telling our customers our brand story and giving them a great customer experience. Other…
This is an important question, and if you are like many small business owners, the answer is ‘No’. Unfortunately, many people are aware of the sad fact that their brand is simply not as strong as it should be, but they don’t know where to…
Award Winning Logo Design Team