Branding Archives Page 10 of 20

Developing a Personal Brand that Works

Complimenting Your Own Branding: Developing a Personal Brand that Works with Your Business’s Brand. What does a personal brand have to do with a business brand? Unfortunately, it can make all the difference. If you are associated with a company, either as employee or owner,…

Top 5 Types of Logo Signage

Billboard for a Brand: Top Five Types of Logo Signage for Small Businesses What’s in a sign? While many small business owners think of signage as something to hire out to the lowest bidder or even neglect entirely, there are few things as important. Your…

A Rebranding Success Story

Is your business stuck in a recession rut? If so, you may be interested in this rebranding success story. Infinity Studios, a website dedicated to Asian animation and graphic novels, was languishing in its corner of the internet when a rebranding consultant stepped in and…

Are You Branded?

Are You Branded? Five Ways to Tell If Your Brand Is Right for You If you have been pouring time and money into branding for your small business, you may wonder whether it is working. Luckily, it is actually very easy to tell when your…

The Top 5 Rebranding Mistakes

Is your company feeling dated and irrelevant? Is your customer base dwindling? Rebranding may be the answer to your problems, but only if it is done correctly. Avoiding these five common pitfalls will help your business stay ahead of the competition even when going through…

Radio Shack Rebranding Story

Taking the ‘Radio’ Out of Radio Shack; Rebranding for the Twenty-First Century Radio Shack is one of many companies that have been dealing with a serious branding crisis. The first and most major problem is its name and the electronics logo; with radio hobbies largely…

Apple: The Software Giant with a New Face

If your company is suffering from a lag in sales and ambivalent customer support, there is a lot to learn from computer giant Apple. There was a time just a few years ago when Apple computers were poised to become a relic, an artifact of…

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