There are certain business concepts that are difficult to understand. Branding is one of these ideas. It is crucial to have a brand tailored specifically to your customers’ needs, but developing this brand can be easier said than done. While it is important to consult…
I like to keep up with the branding world for obvious reasons, which is why I tuned into the Today Show a while back to see the author of the latest book on the topic, titled Brandwashed. According to author Martin Lindstrom, who also wrote…
The big story in the logo design world this week is that of Netflix/Qwikster. If you are familiar with Netflix, you know that there are two options: having DVDs arrive in your mail, and streaming them on your computer or gaming device. Netflix will now…
High fructose corn syrup is something of a dietary villain in modern times. It has been linked in studies to a wide range of health problems, most notably obesity and diabetes. As the name suggests, HFCS is a concentrated sugar taken from corn that is…
Do you ever shop at Walgreens? Many people pop into this drugstore occasionally to pick up prescriptions and shampoo. The drugstore giant offers everything you need to maintain your health, except of course fresh food.
Most of us visit lakes occasionally. They are quite the destination in the summer, when swimming, fishing and water sports are popular ways of dealing with the heat. Nonetheless, most lakes have definite shortcomings. Although I rave about their natural beauty, many are kind of…
Many small business owners have a logo design created and then think that they are done with branding. Phew! Finished! Nice to have that over and done with! Unfortunately, branding is so much more than just a logo. While your logo design is certainly an…
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