Archive for the ‘Case Studies’ Category

Allied Stores Corporation Logo Design

Tuesday, June 5th, 2007

 

 

A&S logo represents the Allied Stores Corporation identity. It was formed in 1930s and in 1988 it merged with Federated Department Stores after filing for a Chapter 11 bankruptcy.

Yet another uninspiring department store logo design. The two letters of the company name’s acronym joined by a rather weak looking ampersand that seems to be lost in the big A. When scaled down the ampersand looks lost.

 

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A&P Appledore Group Logo Design

Tuesday, June 5th, 2007

 

 

The A&P Appledore Group, now known as Appledore International Ltd, is a company that provides a wide range of services aimed at improving the competitive position of ship builders and ship repairers around the world.

The Appledore International logo looks quite interesting. The shape signifies an inverted ship hull that is being repaired. It is a direct reflection of the kind of services the company provides to the marine industry. The two halves of the icon that also forms a huge A perhaps are meant to form the letters A and D. The color choice is very poor though. There is no connection to the sea or marine. Also the absense of a company name makes the Appledore logo look weak.

It is interesting to note that the company does not display it’s logo on it’s corporate website. Check out Appledor International website.

 

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A&P Logo Design | Atlantic and Pacific Tea Company Logo

Monday, June 4th, 2007

 

Another logo that does not tell us anything about the company. The A&p logo you see above is ade up of 3 overlapping round cornered rectangles. On the top most rectangle you see the letters A&p.

 

A&P refers to the The Great Atlantic and Pacific Tea Company which is a supermarket chain in the United States and Canada.

The company was founded in 1859 as The Great American Tea Company and was later renamed in 1870 as The Great Atlantic and Pacific Tea Company. It was once of the leading stores in the USA in the 1930s with over 16,000 stores nationwide. Now it operates around 500 stores only.

 

Take a look at the A&p logo in the 1990s:

 

 

The mark lacks any of the usual elements that we see in the big retail chain stores of the USA. The font used is quite soft and rounded. The icon is also pretty vague and could be mistaken for a production company or a travel company.

 

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A&M Video Logo Design

Monday, June 4th, 2007

 

A very simple logo that used straight forward font letters and the icon of a trumpet. Because it says video at the bottom of the design we assume it has some thing to do with video but the trumpet sort of confuses the purpose of this company logo.

 

The A&M Video logo is quite confusing and leaves you wondering if the company deals with video or audio.

The only plausible explanation would be that this company deals with music videos.

 

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A & M Logo Design | Arlt & Malberg Logo

Monday, June 4th, 2007

The A&M Commercial Art Arlt & Malberg logo looks a little like the old AT&T logo. The blue sphere with the white hotdog lines really resemble the AT&T logo.

The font choice also does not inspire much confidence in the logo or the company. Even with the tag line below the logo, the A&M logo does not tell us what it is that they do.

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We have created 100s of logo designs since 1999 and our portfolio shows a few samples. We also display stationery designs, mascot designs and website designs that we have worked on. Read More