‘Case Studies’

Increasingly, hospitals and other healthcare industries must be run like any other businesses. Indeed, a hospital is a corporation and should be managed according to best business practices order to be successful. Part of being a corporation is having a coherent and professional corporate identity package, complete with a hospital logo. Many hospitals wisely hire out this important process to marketing consultants and graphic designers. There are a few things that experienced marketing consultants will consider when developing a hospital logo.
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There is perhaps no field that needs marketing and logo branding as much as dentistry. Most people have negative feelings toward the dental field and dread making their appointments. A high quality dental logo or for that matter any medical logo that follows basic principles of dental logo design will help potential patients feel more at ease, which makes them more likely to choose your practice over others. There are a few things a high quality graphic designer can do to make your dental logo more effective.
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In the previous article ‘Role of Sports Logo Design’, the first of the series of articles on Sports Logo Designs, we have seen how and why companies – giant and dwarf alike – sponsor sports as a part of their publicity strategy. In this article, we are going see how and why companies sponsor basketball games.

Basketball is a relatively a new game invented by Dr. James Naismith, a Canadian physical education professor, in 1891. Some sports experts come up with another version that says this ball game had been known and had enjoyed considerable popularity for fifty years prior to Dr. Naismith’s invention!
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As designers who specialize in corporate identity, we have seen many clients who are in need of a professional logo design and feel that having everything including the kitchen sink in their design is the best value for their money. It seems quite reasonable from the point of view of the client that getting a highly detail illustration seems as though it would be worth more than a minimalist design. But quite often the end result can see be very little return on investment. From the designer’s perspective the minimalist design style is often the most impactive and best designed corporate identity around. In the business world that is full of over the top logos, designs with the most simple and effective designs often stand out the most.
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For many companies the idea of a logo will mean a graphic or icon next to the name. A classic layout that works for many companies in various industries. There are times however, when the text alone is ideal for brand identity. As a designer the text based logo can be much more energy and time consuming then even the most illustrated icon. Because essentially the look and feel of the entire company has to be reflected in just the name. There are a variety of styles and representations of how a text based design works. They can include a graphic that has been substitute for a specific letter to the whole name it self taking on the form of an image.
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