Company Logos with Power: The Top Ten Fuel and Energy Industry Logos

Gas stations tend to be clustered in the same area and to offer the exact same product at a price that differs by just pennies. Because of this, many people choose their gas station based on either brand loyalty or random whim. However, both of these elements are based on one very powerful principle: branding. Gas stations and other fuel companies know the importance of branding, as shown by these ten powerful energy company logos.
(more…)

Are you eager to help your company set itself apart from the pack? Sometimes a well designed business card can show your innovativeness and even your superior sense of humor. Once you have acquired custom logos from a design agency, you can use those logos as part of one or more of these fun ideas for custom business card designs.
(more…)

In one of his famous speeches, John F. Kennedy, quoted a phrase from George Bernard Shaw:

“Some men see things as they are and say why – I dream things that never were and say why not.’
(more…)

If there’s one quality shared by famous logos and brands like Nike, Google, CNN, and MTV it is the simplicity of their designs. In the words of the great abstract expressionist painter, Hans Hofmann: “The ability to simplify means to eliminate the unnecessary so that the necessary may speak.”
(more…)

Traditionally a mascot design meant a character design for a sports team mascot. It was separate from the school/university/sports team logo design. These days, a team’s mascot character is also used as the team logo. Then companies started using mascots or characters to represent them in trade events or in promotional campaigns. Now a days, some companies integrate a character into their logo design. Take the case of KFC logo design that contains a character design.

A mascot character can be used effectively in enhancing a company’s brand image. If the target market requires it, a mascot can be integrated into the logo design. When a character is integrated into a logo design, it makes the company appear, fun, inviting and trendy.

(more…)